'OIJO' or  'Out  There'

 

 

'Oijo' is a colloquialism derived from the Bengali words 'oi jay', meaning "out there". 

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These two simple words define us. 

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Since 2010, we have been at the forefront of new media innovation and we intend to continue in this vein, breaching new frontiers with new ideas. 

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Our Story 

 

 

Oijo was founded by three childhood friends from Kolkata, now based in Delhi. The three were united by common journeys - all three had studied law, done experimental theatre and worked in the media, together as well as on their own - and common frustrations: they found themselves exasperated by how limited the horizons seemed to be when it came to digital storytelling. 

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They believed that India had a large and growing number of consumers for high-quality media that was subject-defined. They believed that, if they innovated new forms of expression and outreach and brought forth fresh ideas and voices - along with the best of those that were well-established, they would be able to build up a dedicated base of consumers that would consume as well as pay for excellent content in areas that interested them. Such an untapped consumer base would be well suited to advertisers and sponsors who wished to position their brands and products to diverse groups of consumers. 

 

They understood that, to do this well, they would have to do it themselves. And so Oijo's story began. 

 

Since 2012 Oijo has created several independent content platforms in the areas of music, history, development policy, cinema, luxury and fashion. We have also created content properties for some of India’s leading publications and corporate houses. While we started out specialising in digital content, we soon expanded into creating events that combined editorial rigour and high level of attention to detail to deliver brand and business communication and growth. 

 

As social media expanded its roster of features, we were one of the first companies across the world to start creating high quality native and original content on social platforms for clients. Today, we are known for social strategies that reflect our design, innovation and editorial experience and open up a world of possibilities for our clients. 

 

We are also known for creating highly detailed brand books and crafting media strategies that work around challenges and tap into every potential our clients have. 

 

As we look back at the last decade of work, we find pride and joy in much but perhaps our greatest source of strength remains that there is not once have we resorted to cookie cutter strategies for our clients. The near impossible level of attention to detail that we are able to deliver is because of our highly personalised approach in selecting the clients we work with as well as our all-hands-on-deck commitment to every single one of our clients.

 

As we prepare to enter our 10th year, we bring together our rich experience in media, luxury, culture, and policy with our love for innovation and disruption to craft a new future for ourselves and our clients.

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Services

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Social Media Strategy

Digital Strategy

Brand Strategy and Development

Business Strategy and growth-hacking

Public Relations

Media Training

Crisis Communications

Events

Content Creation

Marketing